Why you need digital marketing for your business | DigiBash
Why you need digital marketing for your business? We ask, why not? The world is shifting rapidly from old traditional ways to the new digital ways. As a small business owner, you need to have a clear idea of what digital marketing is and how you can leverage it to grow your business.
People are now consuming information or content online more than ever to educate and entertain themselves on mobile devices, laptops, etc. The companies who haven’t recognized the new digital marketing strategies need to adapt fast.
It is time to embrace the brave new world of digital consumption.
Digital marketing(alternatively called internet marketing, e-marketing, web marketing etc.) is not only a rapidly growing force in the current marketing playing field, it is also bound to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms of marketing altogether.
Digital Marketing for your business
The digital methods of communication and marketing are faster, more versatile, practical and streamlined than the old traditional ways of paper-based newspapers, books, traditional TV, and radio broadcasts. The good news is that digital offers just as much potential to marketers as it does to consumers.
Digital marketing is a powerful new tool for marketing that you can use to reach out to your customers and prospects. It gives you the ability to interact directly with potential customers which makes this tool far more effective than traditional marketing.
Before we dive into the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of digital marketing:
Digital Marketing key forms:
- Websites and SEO content
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (BULK SMS, MMS, etc.)
- Analytics & UX
Benefits of using digital marketing over traditional marketing
Let’s see how digital marketing benefits allow you to evolve your marketing plans and stay competitive in your industry.
1. Digital Marketing costs much less
Traditional marketing methods such as newspaper ads, television ads, flyers, and billboards by the roads and highways can cost a fortune. Under digital marketing, the promotion is done by using the online platforms like e-mails, social media, search engine optimisation(SEO). These platforms of digital marketing are cheaper and hence the per person reach comes out to be lower.
Thus, digital marketing is something even young entrepreneurs can afford right out of some saved up hard-earned money.This, in turn, helps expand the scope of marketing across boundaries of age and finance.
2. Watch real-time results of your marketing campaign
The drawback of running a marketing campaign with traditional marketing is the longer time period you have to wait before the sales boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
With digital marketing, you can see everything in real time including:
- The number of visitors
- Most active time of the day of your website
- Conversion rates
- Bounce rates
- Click through rate(CTR), etc.
Information is power. Tools like Google Analytics provides tons of data that can be examined on a day-to-day basis. Due to such data, the marketing campaigns can be reviewed and improved, if need be. When you have the result handy in real time, you waste no time taking action.
3. Brand development
Who do you think can be more helpful in creating a brand identity? When it comes to the comparison of online advertising vs. traditional advertising, one thing to consider is the brand image the online advertising gives rise to. This is mainly because with the limited space, time-frame, and frequency of advertisements with traditional marketing, digital marketing clearly wins the game of brand development.
Which is better for your brand? A whole website dedicated to your brand or a column on a newspaper page. Once you own a blog or a dedicated page on social media, you can put forward products or services to people whenever you want. With this space, you can create a consistent image for your Company. This sort of exposure would be something one advertisement aired on the radio or posted in the newspapers cannot give you. Digital marketing, thus, helps in branding your business.
4. Customer-centric approach
People do not buy the newspaper for the ads in it. People spend their time listening to the radio for music and the weather forecast. Not to forget the radio is a dying concept already. People buy magazines for the contents list which does not include the ads. So, it is safe to say, traditional advertising mostly goes ignored or shall we say doesn’t create a buzz.
Digital advertising is customer-centric. Basically, With online advertising, you can choose whether you want to see the advertising or not. It is not shoved into your face, apart from the annoying popup ads of course. People can choose to ignore that email as long as you want. They can choose to opt out of social media discussions on a particular brand page. You can also target interested audience as the social networking sites keep a tab on what you look for on the internet. Hence, in the battle of traditional vs. digital marketing, digital marketing seems to be the candidate that will know how to intrigue people and not annoy them. Digital marketing empowers people by giving them the power to choose.
5. Higher exposure to your product/service
Nobody can claim that a television ad or an advertisement on every newspaper or a local magazine in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. It depends on the area of its circulation.
Whereas online advertisement reaches out to the entire world. An advertisement planned can be made to reach millions of people through digital marketing platforms. Especially, an ad can be run for a specific type of audiences which gives a higher chance to convert them into customers.
With traditional marketing, you cannot really interact with your target audience. You will have to wait out for the responses to come in before you can plan your next step of marketing. This can be a long and tedious process.
Online marketing allows you to engage your audience in real time. You can entertain, educate your audience. Also, chat and discuss a lot about your brand or Company with the actual audience immediately. This sort of engagement can be demanding though. You need to be prepared to invest that much time and resources, or a public relations team into the marketing budget.
7. Quicker publicity
Very much due to the real-time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you. You can change your marketing strategy if your goals aren’t being achieved.
Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every second. Never underestimate the power of viral marketing. Digital marketing has the power to build brands overnight.
The audience can choose to skip Ads. Online advertising vs. traditional advertising has some lesser discussed but crucial differences. For example, the option of the choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus or on a traffic signal. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show. It can be frustrating.
Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.
9. Good For All Stages Of Fields
There are certain matters in which online advertising takes precedence with the due course in the battle of traditional marketing.
Digital Marketing works for all kinds of businesses. In fact, it helps smaller businesses to grow on a rapid scale. You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses may be a disadvantage. Most importantly, virtual expansion does not require a large number of real people handling things. Businesses can choose to grow at their own pace online.
10. Easy analytics in digital marketing
With digital marketing, you can instantly know what is working for you and what isn’t via Google Analytics tools. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time.
This helps businesses using online marketing stay a big step ahead of businesses relying on old ways of traditional marketing. In traditional marketing, you cannot have any control on the outcomes of a marketing campaign.
11. Strategy Refinement in digital marketing
The very point of getting results and the analytics in real time is to be able to refine a marketing strategy in real time. When you know how things are going down, you will have a chance to improve them from bad to good and good to better. But with traditional marketing, a host of negative feedback won’t bother you much because your business might already have gone down the drain by the time you receive them.