Startup Mistakes to Avoid by DigiBash
Startup mistakes to avoid if you want to survive past the initial stages. It hardly matters what your industry is or your experience, launching a business is a rocky road filled with landmines.
Have no fear my dear entrepreneurs, you all are pretty optimistic people. No pun intended. Take this guide seriously to avoid actions that can negatively impact your business.
Here is DigiBash’s guide for startup mistakes to avoid:
In order to achieve your goals as an entrepreneur, there are several startup mistakes to avoid. Let’s take a look at few of those deadly startup mistakes:
Not Understanding Your Audience
Most Entrepreneurs have a habit of making assumptions. Assumptions are a start-up mistakes. Entrepreneurs assume their work is finished once customers start buying and using their products. However, this is a misconception, my friend. The work has just begun!
Studies have repeatedly shown that loyal returning customers may worth up to 10x as much as their initial purchase. Isn’t that mind blowing? So, avoid one such start-up mistake by understanding your audience. In fact, treat them well by showering them your attention, giving them offers. You are likely to have a higher profitability of selling to them again than a brand new prospect.
Not paying attention is one of the startup mistakes to avoid. If existing customers are satisfied with your brand, they become brand promoters for your businesses.
Aside from the existent needs of our potential customers, entrepreneurs must characterize their prospects. How the potential and current customers spend their time? What other products and services would they likely desire? Where they live? This improves your marketing presence and helps your brand stand out.
Ignoring your audience is a deadly mistake of entrepreneurship. Make sure to avoid common small business mistakes.
Spending too much time to perfect your brand
Entrepreneurs and startups tend to go on full-throttle when it comes to branding their product or service. Sometimes, they spend too much time to fix their websites. Trying to perfect your brand can lead to wasted money. It is better to enlist the help of a digital marketing company like DigiBash. DigiBash can help you master your brand online.
One such startup mistake to avoid is to zoom in so closely on your brand on social media. Customers may disregard your brand altogether. If it doesn’t provide value to the customers, they will tune out. So focus less on building your brand and share content online that behooves your customer base. Create content to educate and entertain your customers.
Don’t delay the launch of your site because you wish to perfect the copy and the design. As you get going, you can make those adjustments to get more stable. Start to educate yourself more about what your followers want to hear about your brand.
To avoid rebranding in the initial stages is one of the ways to avoid business failures. We suggest it’s one of the startup mistakes to avoid.
Having no social media strategy
Social media can be considered as a free marketing tool (aside from paid promotions), so it makes sense to increase your exposure in that area.
But don’t signup for everything at once; social media takes time and tons of strategizing. A digital marketing company can help you as an entrepreneur. When you start up a business, every second count. Thus, you may not have a ton of time to manage a several social platforms at your disposal—unless you get help from a professional digital marketing company that swiftly schedules everything out for you.
Forgetting a call to action
Let’s say a potential customer visits your website or views your ad. What do you want this person to do for you?Subscribe to an email newsletter? Sign up for a giveaway or promotion?With a clear call to action, your customers will know what to do. Without a clear call to action, you may lose your opportunity for their business.
Use a call to action button on your website. This could be just a popup on your website that collects email addresses. This would create an additional benefit, it’s a way to get more exposure through email marketing with those new emails. For the customer, it could be a useful information, a promotion, special deals and discounts, and so on.
A button that says “Click Here” signals a sign-up for a newsletter, or whatever your goal is. Help your customer find you, or else they likely will fail to find you at all.
Forgetting that Content is King | start-up mistake to avoid
When we talk about the music industry, Elvis is king or Jazz music still rules ’em all. But when it comes to digital marketing, content rules all. Content serves as the foundation for any winning digital marketing campaign. The content or the information or media involved needs to be engaging, relevant and insightful. If you fail to pay attention to what you’re putting out there, you can post links, graphics or videos all day, and still not produce any measurable results.
Pinpoint the content that will turn website visitors into real customers.
Video content is the next big thing. Video content is becoming a necessity of digital marketing. One of the top startup mistakes is ignoring its value. Thus, entrepreneurs should start producing video content with campaigns on Snapchat, Instagram, Vine, and YouTube. These provide a cost-effective and successful way to hit home with your audience.
Not taking advantage of email marketing
The money can be considered to be on the email list. Really.
Studies show that 80% of businesses report that email marketing is directly tied to their primary revenue. Ignoring email marketing is on the top startup mistakes to avoid.
Most successful startups begin by collecting user email addresses. Studies have revealed that email often converts more users than search and social media combined. It could be a major source of traffic. Ignoring emails is one of the biggest startup mistakes to avoid.
One of the keys to boosting sales via email reaches beyond just building an email list and hitting “send.” Rather, the key to making your email marketing shine is effectively segmenting out your email lists.
Instead of sending the exact same cookie-cutter email to everyone, customize your email list. Consider categories of users. Categorise the potential customers based on the location, age, and gender to make sure you send only the most fitting email to anyone on your list.
Not Having a Blogging Strategy is a start-up mistake
Not having a blogging strategy is a deadly sin for a startup. It is a common business startup mistake.
According to Hubspot statistics, businesses that blog get 67% more leads and 97% more links than businesses that neglect to blog. As an entrepreneur running a brand new business, it’s smart to start a blog and update it regularly. It’s not that simple: You need a solid blogging strategy. Let’s see how:
- Make a connection between your blog and your business. Your blog has to get people to discover your business and/or your product. This is only possible if you connect it all. For starters, make sure there’s a link to your site/products throughout your blog. This should be present in your navigation bar, within your blog posts or in the sidebar or in key pages. The more routes people have to find what you’re selling via your blog, the better.
- Make sure there’s a relevance to your blog and your business: Your blog must address the problems customers face, and your solution to those issues.
Quantity and quality reign supreme: There is a magic number to updating fresh content. Some studies show that 16+ blog posts per month are the most effective way to drive traffic to your site. According to Hubspot, you’d generate up to 4x the traffic and leads as businesses that blog fewer than 4x per month.